The mission of 4G Marketing is to advance academic knowledge in buyer behavior, digital marketing, and promotion strategy through the rigorous testing of marketing theory and practice in the digital marketplace.
The vision of 4G Marketing is to enhance marketing education through the use of a hands-on, experiential learning environment where undergraduate and graduate students plan, develop, and execute digital marketing campaigns and research projects for active
E-Commerce brands.
E-Commerce is the engine that drives the Mission and Vision of 4G Marketing. Through the active development, execution, and ongoing success of multiple niche E-Commerce brands, 4G Marketing will maintain a digital laboratory to advance marketing research and education.
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